Sustainability is the new style. With the world becoming aware about the earth’s dreadful condition, humans want to advocate personal changes to save the only earth we have. One way the world is following the path of sustainability is by thrifting. Thrifting is shopping second hand or worn clothes. A person can thrift from flea markets, thrift stores, and many online Instagram pages have come up which sell second hand clothes.

Thrifting was started in the mid-20th century. The purpose of thrift stores was providing low-cost clothing to people of lower income. But now thrifting has become a trend resulting in its gentrification.

Importance of Thrifting

Thrifting is rising, and more and more people are participating in thrifting culture. It is environmentally-sound as clothes are reused, and it challenges fast-fashion companies. Thrifting helps clothes to be used to their full lifetime, and not end up in landfills after few wears or even without wearing. Buying handed-down clothes is pocket friendly too. Also, it unleashes your creativity because you can create your unique styles.

Gentrification of Thrifting

Gentrification is the process whereby the character of a poor urban area is changed by wealthier people moving in, improving housing, and attracting new businesses, often displacing current inhabitants in the process. The concept of gentrification can be applied- to thrifting.

The idea of thrift stores came up to provide clothes to downtrodden and poverty-stricken communities. In thrifting, they could buy wearable second-hand clothes- at an affordable price. But slowly thrifting became a trend, and it became chic. The millennials who can afford fast fashion and shopping at malls chose not to because they want to contribute to the welfare of the environment. So, as the demand started increasing- the suppliers started to raise their price, which means those who needed the low prices that once existed will need to look for clothing elsewhere.

Thrifting is a sustainable, environment-friendly option. But it too has a negative side to it. The world needs more people to thrift in hopes of decreasing the amount of pollution the fashion industry produces. There are plenty of opportunities to thrift shop consciously without raising the prices for those who cannot afford it.

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